Is Facebook Live a real challenger to traditional sports rights-holders?
In this blog post Crunch’s Jordan Spittle discusses the latest insights from the world of sport that has recently captured his attention.
This edition will focus on the rise of Facebook Live as a broadcasting platform and how governing bodies, teams and individuals are using it to bypass traditional sports rights market.
The first example is Table Tennis England, who just recently broadcast its European Qualifierwith Greece on Facebook Live via the SPORTbible. TheSPORTbible – one of the most visited sports media websites in the United Kingdom with over 8.5m likes on Facebook – received a remarkable total of 2.1 million. It was seen as a hugely successful strategy which usurped traditional media and went straight to where the audience is – http://digitalsport.co/2-1m-watch-table-tennis-on-facebook-live
Another fine example was the announcement of the USA mens soccer roster, whereby the head coach announced his line-up via Facebook Live stream on the Fox Soccer page, garnering an audience of 174,000 viewers. Facebook Live is appealing to audiences because it has very few barriers of entry, especially as the prices of television sports packages continues to rise. The format allows for discussion among fan bases and direct interaction between the broadcaster and the viewers.